Nelson Riddle: “(…) I am warmly received in many areas, but I’m thought of as a person who’s been around quite a while — the one thing I lack is the impact of a new name. Having, in my own way, worked the area over very carefully for all these years, they no longer look to me as anything new. And the word ‘new’ has the ultimate magic in the United States. Somebody told me that the words ‘new’ and ‘free’ — first of all, because they’re short and explosive, either to say or to read — are the two most potent words in advertising, or in self-salesmanship. I’m not free, and I’m certainly not new.” (from interview, 1981)

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